The customized ASRock AMD Radeon RX 7600 graphics card has already been marked down in price in Spain.

AMD and its partners have launched the Radeon RX 7600 graphics cards this week, with a starting SEP of $269/€299.99, which is lower than the expected $299 base price. However, recent GPU product launches have shown that buyers are not rushing to purchase the latest products from AMD and NVIDIA. CoolMod, a major Spanish e-tailer, is the first European store to offer a custom Radeon RX 7600 card at a discounted price of €259.94 ($279) including VAT, resulting in a saving of €40 (13% reduction). The ASRock Challenger OC 8 GB model was announced alongside its Steel Legend and Phantom Gaming siblings. TPU's W1zzard reviewed the Phantom Gaming model and concluded that while the RX 7600 has technological improvements like HDMI 2.1, DisplayPort 2.1, and AV1 video encode/decode, these are not relevant to the majority of potential customers. NVIDIA has the DLSS 3 carrot to dangle in front of gamers, and the RX 7600 should be priced at $199 or $229 to make it an interesting option.